Photography Tipps for Fashion Blogger
It is generally known that humans do like visuals more than anything else. They are just more interested in pictures than in words. That means, photos are the fashion blogs heart and sould. The ones being too dark or not sharp enough don’t make a good impression towards the readers of that blog. Most of the time these readers won’t come back. Everyone tells you that content is king and please do not get confused by that word, this doesn’t just mean words or texts, especially for fashion blogs it means pictures as well. To help you guys with the first bit of photography I created a list with tipps I would have loved to have when I started blogging a year ago. I hope this helps!
1. Get good equipment!
That doesn’t mean that you have to get the Canon 5 Mark II camera or something similar, but it should be a dslr camera, do yourself the favour and invest a little bit of money because as soon as you have a solid camera your pictures will be so much better.
The next step is a good lense, I invested in that one quite early. The 50mm 1,4 lense is not cheap, it costs about 350€ but I promise it is worth it. The quality of your pictures will instantely increase! If you do not want to spend that much the 50mm 1,8 lense is a great alternative and much cheaper!
2. Get to know your own camera!
Nothing is worse than a blogger who doesn’t know anything about photography! It is horrible to work together with people like that, because even if you are taking great pictures of them you will never get good pictures for your own blog, that is really annoying and happened to me several times. A blogger should be able to use their own camera! The least you should know is how to use the ISO, aperture and shutter speed. My tipp: Use the live view mode to learn how the different settings change your photo.
To give you a rough conclusion: The ISO shouldn’t be higher than 600 using daylight, most of the time 400 is enough. In general is to be noticed the higher the ISO the brighter the picture will get but as well the grain will increase. The aperture controlls the focus range. The smaller the aperture, the smaller the focus range will be. For detail shots use a higher aperture (I’m using something around 6 most times for detail shots). The shutter speed is the easiest way to controll the brightness of a picture. The slower you put the shutter speed, the more light is able to come in so the picture is going to be brighter.
3. Always shoot with a lot of light!
The easiest way to do it is taking pictures in daylight. This way you don’t have any problems with strange shadows and similarities. But try to look for locations in shade or shoot on a cloudy day otherwise different shades in the face show too much contrast. In case you really need to take pictures inside stay close to the window, do not use unnatural light such as lamps- Do never try to use the flash, especially the flash of your camera. Photos taken with the camera flash do look horrible 99% of the time.
4. Take photos in RAW!
RAW data needs a lot more deutlich mehr space than non-RAW, but I promise it is worth it. RAW pictures give you a lot more information and editing will be so much easier. In many times even overexposed pictures can look good after editing.
5. Use great locations!
Even if your outfit is amazing, the photo won’t be good if your location sucks. Try to find places with open backgrounds. Do not use walls and co but try to take photos on bridges or streets, you will be impressed by the outcome.
6. Edit your photos!
You have got an amazing shot? Great, the next step is to take your time and edit it. Even the best pictures can be better with some editing. Most bloggers are using Adobe Lightroom and to be honest I don’t know anything better. It is an easy programm but very effective. Do not use filters or effects, rather concentrate on brightness, contrast and sharpening. Editing has often to do with taste as well, but at the end the picture should be bright and sharp!
I hope these tipps are any help when it is about photography, at least for fashion blogs. Do you have any further suggestions? Don’t be afraid and leave a comment, I am always open for critique 🙂
Excuse my spelling and grammar, English is not my first language but I’m trying hard!